Brighten up your bleach blonde or silver color treated hair with our Blonde Purple Shampoo, a gentle and hydrating pure violet pigment that tones down yellow and cancels brassiness as it shields, replenishes, and brightens. Vitamin E deeply penetrates and nourishes each strand, and Coconut Oil locks in brilliant, vibrant color.

• Coconut Oil:

• Plant Part Used: Pulp

• Botanical Name: Cocos Nucifera

• Family: Palmae

• Origin: Southeast Asia

• Method: Cold pressed

Apply a quarter-size amount to wet hair and bring to a lather. Let sit for 1-2 minutes. Rinse. Follow with Blonde Purple Conditioner.

Water (Aqua), Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Methyl Isethionate, Sodium Lauroamphoacetate, Lauryl Glucoside, Tocopherol, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Sodium Phytate, Citric Acid, Glycerin, Benzoic Acid, Dehydroacetic Acid, Benzyl Alcohol, Sodium Hydroxide, Alcohol Denat, Fragrance (Parfum), Benzyl Benzoate, Alpha Hexylcinnamaldehyde, Lyral, Acid Violet 43 (Ci 60730)